WILLS LIFESTYLE INDIA FSHION WEEK -AW-07

Samant Chauhan’s Press Reviews

Post the show; he received extensive coverage from media. The newspaper reviews have been most encouraging.
To quote a few:

ASIAN AGE 24th March—
“He is the next big thing to hit the Fashion world, meet Samant Chauhan the wonder kid who is sure to give the Sabyasachis and the Gaurav Guptas a sprint for their money.”

“Samant was a star shining bright on the third day of the otherwise dull fashion week, with his tribute to Khajuraho the Mecca of eroticism. The sassy designer transformed a coarse fabric into a magical yarn that showed his mastery over finely cut tunics and clever dhoti pants”

“The highlight was the golden yarn that were made out of silk wastes that samant further hand-knitted for a spectacular effect and many who saw the show were convinced that the collection will surely give many sleepless nights to the self-proclaimed high priests of style”

INDIAN EXPRESS 24th March—

“The star among the newcomers was undoubtedly Samant Chauhan who made a bold statement when he presented a highly stylised collection, both in terms of style and presentation. His Kamasutra line had models on the ramp with their faces masked, Khajuraho prints placed interestingly on Bhagalpuri silk”

“He is promising said Tiziana Chardini of Italian fashion house La Rinascente.
What I enjoyed the most was the way he blended indigeneous elements and western silhouettes.I haven’t seen much of that so far, she added”

INDIAN EXPRESS 27th Mar07-
“You can’t expect a Sabyasachi Mukherjee to come out of every fashion week that is held. But some of whom I had seen are shaping up pretty well,” said Didier Grumbach, President of Paris Fashion Week.
“Chauhan’s show has been one of the most touted of the fashion week”

HINDUSTAN TIMES 25th March—

“The La Rinascente fashion director,Victorio Radice has favouredthe collections Rohit Bal, Rohit Gandhi and Rahul Khanna,Gaurav Gupta,Samant Chauhan,Rina Dhaka and Anamika Khanna and is eager to do business with them.”

“Masked elegance best describes Samant’s range. The structured-Unstructured line saw models walking out with face masks and panelled jackets with Kama Sutra prints”


THE WEEK 8th April 07-
“Samant a young fashion graduate who dabbles in couture for men and women from his humble studio in Delhi’s Shahpur jat, proved to be a winner. No wonder, international buyers wee making a beeling for his trade stall.

INDIA TODAY 9th April,07-
“Bhagalpur boy Samant Chauhan’s kaajuraho-inspired collection took notes from the kamasutra.”

OUTLOOK,16April,07
Pomp, experiments and talented new comers like Samant Chauhan apart, fashion biggest concerns-business, profitability and viability beyond the catwalk.

HT, BRUNCH 1st April1,07-
“No wonder, after his first-ever show, Chauhan is considered one of the most promising talents in Indian fashion”

DNA, 23march,07
One young man stood out head and shoulders from the rest of the new talent that together showed under the hi-five label. Samant chauhan had some interesting textur.

THE HINDU 22nd March
”Alliance merchandising company Chief Executive OfficerSunil Sethi, said that ‘I am very proud that he is going places and it is a personal success for me…such young talent needs to be promoted on a platform like this’….”

THE SUNDAY EXPRESS 1st April 07-
‘His collection kamasutra, show cased at WIFW, was one of the best seen of the runway at this year’s event.”
“He is going to be another Rajesh Pratap Singh see how he used Bhagalpuri silk with digital. That’s quite ingenious.”
“ After the show, Tiziana Chardini of La Rinascente, an italisan brand. Was seen hunting for Chauhan. “The fist show where I saw such great use of indigenous craftsmanship on western silhouettes. She said.”

THE GULF NEWS 25th Mar 07-
Samant Chauhan was inspired by the Khajuraho temple and natural fabrics. "I'm using masks and interlacing layers. The fabric is 100 per cent raw Bhagalpur silk," he told ANI. The result was bold: imaginative yet structured.

MID DAY 29th Mar 07-
His style requires that you, the wearer imbibe a confident but easy attitude. It was inspired by India’s ancient erotic past as depicted at Khajurao, and had screen-printed images of “glorious” Indian history.